Design

The Power of Design

Text | Maria Aslam – Visuals | Noman M. Faruqi – Issue 55 – Interior design is intricate and exploitative in its nature of works. Seemingly understated at times with architecture, the design forays have to be stretched to incorporate varied design manipulations in the ambit of interior design. A stand-alone retail design incorporates the …

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Design Lab

Text | Fatin Nawaz – Issue 53|54 – As someone whose formal education revolved around computer science and databases, I had never stopped to consider myself a designer. Design meant aesthetics, art, illustration, animation – skills I had not practiced and tools I had little control over. However, today, I work as an experience designer …

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Truck Art Childfinder – At the intersection of design and activism

Text | Zainab Marvi –    Visuals | As Mentioned – Issue 52 – Project Data Client: Berger Paints Creative Agency: BBDO Pakistan Executive Creative Director: Ali Rez Chief Creative Officer: Paul Shearer Collaborating Artist and Production: Samar Minallah Khan Copywriter: Huma Mobin Creative Director: Hira Mohibullah Associate Creative Director: Moiz Khan Collaborating Organisation: Roshni Helpline …

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Tranquil Motions

Text | Shanzay Subzwari – Photography | Humayun Memon – Issue 47 –  I walked into the gallery space of the Alliance Francaise de Karachi, greeted by an assortment of creative media that was organised by Goethe Institute Karachi. The large-scale collages and mixed media pieces that adorned the walls soon gave way to a …

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A Taste of Quality

Text | Faraz Maqsood Hamidi – Issue 46 – People have an eye for everything. An eye for talent. An eye for value. An eye for an eye. Similarly, many of us who work in advertising have that ubiquitous eye for quality. Example: “Why will a picture of this peanut cost me a bomb?” Answer: …

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KITKAT PRINT ADS

Issue 44 – The print ads for Kit Kat invite people to take a break and simply focus on the present moment at hand. Responses by Hazem Kaddour, Managing Director and Mohamed Oudaha, Creative Director, J. Walter Thompson Casablanca. Background: Though the chocolate wafer brand Kit Kat is not as popular in Tunisia as it …

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