The 61st edition of the Salone del Mobile.Milano returns to Fiera Milano Rho from 18 to 23 April. A stage of international importance that this year accelerates the important process of transformation of the fair with innovations in the established formulas. Specifically, the Salone del Mobile.Milano 2023 will see three important innovations: it will be laid out on a single exhibition level, with the exhibitors on the upper pavilions (8-12, 16-20) relocated to the lower ones to simplify, improve and enhance the enjoyment and experience of the visit; the new layout of Euroluce which, from being stand-centric, will restore people and enjoyment of the Event to the center, thanks to a more practical smart ring-shaped layout; the cultural component, usually developed in the traditional event in the city, will also be best expressed in the spaces of the biennial Euroluce through interdisciplinary and experiential contents, ranging from architecture to art with exhibitions, talks, workshops and site-specific installations.
Maria Porro, President of the Salone del Mobile.Milano, had this to say: “We worked on giving shape to the suggestions and visions that have emerged over the last few years, based on a couple of simple questions: what is the new role of the Salone? How and where to start redesigning its evolution? We listened to the needs of those who make and experience the Salone, exhibitors and visitors alike, holding more than 2,300 interviews and themed work groups. This fostered the idea for an exhibition on one single level to facilitate the flows and we took an almost “urbanistic” approach to the internal design of the pavilions. Taking our cue from Euroluce, the biennial devoted to the lighting world – which has changed so markedly over the last few years – we redesigned the path, integrating the spaces for companies with interdisciplinary cultural content connected with the relationship between light, architecture, art and science. A metamorphosis likely to interest the Salone as a whole, geared to helping redesign the trade fair model.”
Overall, the 2023 events will bring together 1962 exhibitors, including more than 550 young talents under 35 and 27 design schools. The Salone will create different worlds − the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Workplace3.0, S.Project, Euroluce, and SaloneSatellite −, will administer the rules – distribution and layout on a single level, aesthetic and cultural paths, experiential spaces and rest and relaxation areas −, suggest calls to action − (take part in) conferences, vertical workshops, (visit) thematic exhibitions, bookshops and (experience) site-specific installations − to allow visitors the possibility of an exciting, subjective, memorable exploration, the only one capable of creating long-term connections