Design

Winners in Design

Issue | 45

CORPORATE DESIGN
WINNER: THE D’HAMIDI PARTNERSHIP
PROJECT: HUM NEWS 

 

In devising an exclusive linear typographic identity for a new news channel in a field already over-flowing with names and brands, Hum News TV has adopted a neat, clean signature that authenticates and quickly unfolding events with steady, unusual calm. This is a striking yet soothing synthesis— of scripts, of languages, and of styles.

 Subscribe to read more

COMMUNICATION DESIGN
WINNER: BBDO PAKISTAN
PROJECT: FOR HOW A POSTER TARGETED PREDATOR DRONE OPERATORS

While the subject of death by drone has enormous, inherent, instant, emotively wrenching power, the concept for this poster equally instantly impacts our senses—with the originality of its profound simplicity. The idea fuses together distance and proximity, air and earth, remoteness and intimacy. Using the scale of the image in symbolic similarity with the extent of the tragic loss of innocence, the poster binds invisible operator, visible victim and us viewers into a singular, shared, tormented humanity.

 Subscribe to read more

INFORMATION DESIGN
WINNER: THE TREE HOUSE Design Lab
PROJECT: THE PHOTO BOOTH 

 

The exceptional features of the photo booth design are that it provides one, fixed unchanging backdrop for a wide range of colours, costumes, faces, heights and forms— yet remains apt, vivid and stark without becoming static and repetitive. Its special attention to light, to angle and to subtle shade as also to pin-pointed graphics as a backdrop for human contours makes this slim, solitary structure both a fine stand-up, and a distinct stand-out.

 Subscribe to read more

EDITORIAL DESIGN
WINNER: Orientm-McCann
PROJECT: AL KARAM FALL WINTER COLLECTION –VOLUME 1 

 

In a realm like fashion in which forms, lines, colours and tones are already fundamentals used by all, the Al-Karam catalogue achieves a specific individuality. With an approach that is ready to take risks, layouts leave some spaces boldly empty while also giving patterns and pictures a pleasing intensity. Blending strong typology with beautiful physiognomy integrated into its design concept, the publication mirrors the creativity of our country’s vibrant culture.

Subscribe to read more

PHOTOGRAPHY
WINNER: Zoral Khurram Naik
PROJECT: BURNOUT 

   

The series of photographs in Burn-out commences with an ominous, telling statistic: the bizarre asymmetry between the huge number of people and the small number of fire brigades. At once, this sets the theme for the dramatic contrasts of images that follow.

Juxtaposing external views of structures and stations with interiors of work-places and hospitals, automotive machines with living human beings, open skies with dark shadows, blazing fires with billowing smoke, a face in pain but seen only from a distance, with bandaged limbs up-front and close, the series, in mere seconds, spins a silent yet powerful and eloquent saga.

Subscribe to read more

MOVING IMAGE DESIGN
WINNER: Spectrum Communications (Pvt) Ltd. affiliated with Young & Rub
PROJECT: ROSHNI HELPLINE 

Choosing the almost ultra-real mode of capturing actual action through the grainy footage of closed-circuit TV Roshni Helpline’s brief video delivers a hard punch to our gut. Which fortunately turns out to be just a friendly but firm nudge— to caution us to remain alert and vigilant for our priceless children.

Watch the video here

Subscribe to read more

INDUSTRIAL/ PRODUCT DESIGN
WINNER: Raza Zahid
PROJECT: GUFTAGUU 

 

In an era when just a touch on a mobile device brings global connectivity, there is also the parallel reality that, even in a crowd we can be together and still be quite alone with our own phone. Guftaguu embodies direct, face – to – face inter-action. Through an elegantly designed thoroughly practical seating arrangement which enables familiarity without intrusiveness, that allows a person both easy access and, if needed, a fast exit – ! – ‘Guftaguu’ rewards us with the pleasures of company, of listening, of meetings – and of partings

adaawards2018 Administrator
Sorry! The Author has not filled his profile.
×
adaawards2018 Administrator
Sorry! The Author has not filled his profile.

Subscribe Call Now to have ADA Delivered to Your Doorstep