WINNER | BBDO PAKISTAN
PROJECT | HOW A POSTER TARGETED PREDATOR DRONE OPERATORS
While the subject of death by drone has enormous, inherent, instant, emotively wrenching power, the concept for this poster equally instantly impacts our senses—with the originality of its profound simplicity. The idea fuses together distance and proximity, air and earth, remoteness and intimacy. Using the scale of the image in symbolic similarity with the extent of the tragic loss of innocence, the poster binds invisible operator, visible victim and us viewers into a singular, shared, tormented humanity. The project touched the hearts of the jury with its capacity to empower the local community while broadcasting its message to the global audience.
This project is also a winner in the communication design category
Watch campaign video below