Issue | 47
ADA sits down with the some of the winners of the ADA Awards 2018 -19 to get to know the people behind the work and how they go about their day. Ranging from their aesthetic philosophy to how they spend their free time, here is a look inside the minds of the winners of the inaugural ADA awards:
ADA: How would you define aesthetics in your Profession?
Ali Dossal: Design is a process, you are moulding an experience, and the aesthetics are the by-product of that process.
Safdar Ali: Art may elicit a sense of wonder or cynicism, hope or despair, adoration or spite
Oswald Lucas: Leave your aesthetics behind— the client will always question that.
ADA: If you could give just one tip concerning the use of colour for an interior, what would it be?
Danish Zuby: Look at the flowers – Learn from Nature.
Ali Dossal : Keep it neutral, you won’t tire of it. But don’t stop yourself from having fun; it’s just paint after all.
ADA: How important is critique/journalism for the profession?
Ali Dossal: Critique is important in all professions, it is so important to have an open dialogue about design, art & architecture. We tend to take ourselves very seriously and often close ourselves off from other opinions; more openness and dialogue will fuel better work.
Sajjad Nawaz: I think it is essential and significant part for the development of any professional artist.
Zoral Naik: Seeking critique specially from the people you trust is one of the key factors for your creative development. It is very easy and only natural to get lost/stuck in your creative processes every once in a while, you need some to help you channel your thoughts and challenge you to think of alternative approaches.
ADA: What does Design mean to you?
Sara Mahmood: Design is the lens with which we look at the world.
Danish Zuby: Design is something that can save lives but also threaten them.
Raza Zahid: Most things we are surrounded by and interact with on a daily basis have been designed! Good design should not only offer functionality but also lift the spirit.
ADA: What is one DO and one DON’T you would suggest to our readers?
Ali Dossal: Do – Understand the materials you are working with, you can’t detail unless you do. Don’t – Be preconceived in your ideas; it stunts your creativity like nothing else.
Raza Zahid: Do think outside of the box. Express your creativity without caring about the opinions of others. Don’t follow the crowd. Appreciate an original point of view.
Zoral Naik: Do- Be humble and share your work. Don’t-Ever be ‘satisfied’ with the work you have produced, there is always a better photo, there is always a better story.
Oswald Lucas: DO write your idea somewhere handy– it could even be a note on your mobile phone. DON’T procrastinate about making that idea come to life.
Sajjad Nawaz: Do what you want but with sincerity, and don’t be dishonest with yourself.
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