The Pakistan Advertisers Society (PAS) is the latest addition to the global Effie network. PAS has honoured excellence in marketing and advertisement since 2011 and the PAS Awards have already amassed prestige since their launch. Now this platform is taken a step forward through its international affiliation. The first Effie Awards Pakistan was held in Karachi on May 4th, 2019, which over 600 people attended, including the Governor of Sindh, Mr. Imran Ismail.
The night brought together the marketing, advertising, and media fraternity. Award presenters included industry stalwarts like Asif Aziz (Chairman, PAS & COO JAZZ), Dr. Zeelaf Munir(President and CEO), EBM, Shazia Syed (Chairperson, Unilever Pakistan), Sultana Siddiqui (Chairperson, HUM TV), Sarfaraz A. Rehman ( Jury Chair), Ms. Amber Saigol (Chairperson, DAWN Media Group) and Sarmad Ali (CEO, Marketing, Jang Group).
“Bringing Effie awards to Pakistan is a proud moment, not only for PAS but for the entire industry as we all share its mission” said Chairman Asif Aziz.
”2018-19 was all about making Pakistan visible internationally. Effie will not only help us further raise the standard of marketing communication in Pakistan but will give us an opportunity to showcase our outstanding work globally.” Said Qamar Abbas (Executive Director, PAS)
The awards featured 14 regular categories, 11 specialty categories, and 4 special awards. From these categories a total of 20 Bronze winners, 15 Silver, and 10 Gold were awarded from over 200 entries to clients and agencies across various categories.
The Grand Effie was awarded to UN Women campaign ‘The Bridal Uniform” developed by BBDO Pakistan.
“Ogilvy Pakistan” was awarded the Effie Pakistan 2019 Agency Network of the Year and
“Unilever Pakistan” and “Coca-Cola Pakistan” were awarded the Effie Pakistan Marketers of the Year. Special recognition shields were also presented to Jang and DAWN Media group for their efforts in the field of marketing and advertising.
The most coveted PAS Lifetime Achievement Award was presented to Mr. Aftab Tapal, (Chairman of the Board, Tapal Tea) for his leadership and vision that has led to the creation of a major mainstream Pakistani brand that is a source of inspiration for up and coming entrepreneurs.
The entertainment for the evening included a musical performance by the Leo Twins as well as a comedic performance by Umar Rana.